Kōsui was never meant to be just a perfume. It was a feeling I could explain – a scent I once caught in the air that stopped time. It reminded me of someone I lost…. Or maybe some I once was.

That’s when I realized – the fragrance isn’t about smelling good! It’s about feeling & being seen! It’s a memory! An emotion! An Identity! So I created Kōsui for the ones who feel deeply, remember vividly, and never settle for surface-level.

Every bottle is a trigger-for love, for longing, for moments that shaped you. You don’t wear Kōsui to be noticed. You wear it to be remembered.

- Team Kōsui